Top 5 Things You Should Know About Marketing Automation


Marketing automation is the process of using software in order to automate marketing processes. This includes CDI or customer data integration, campaign management, and customer segmentation. There are companies that hire a marketing automation agency in order to save money and time in maintaining their online marketing campaigns or for social media management. With the help of an agency, business owners no longer have to spend hours posting the same message on their social media sites just to see to it that their existing and target audience are reached.

Are you also considering marketing automation as your next step to building and strengthening customer relationships? Do you think it can help you to have an improved lead generation or perhaps boost conversion rates? Then you have come to the right place as this article has the top 5 things you need to know about hiring an agency. Let this article be your guide to finding a marketing automation agency that matches your needs. Learn more about this great solution by reading the next paragraphs:


  1. Marketing automation can streamline modern and traditional marketing processes

Before anything else, the first step you or your agency needs to do is to integrate digital marketing automation software into your email, CRM, search, social, and also your web analytics systems. By doing so, it will be a lot easier for marketing automation software to streamline modern and traditional marketing processes in your company. If before, it usually takes you hours to finish your online marketing processes, with marketing automation you only need a few seconds to do it. From email marketing, online advertisements, customer segmentation, up to campaign management, these can all be done conveniently with marketing automation.

  1. Select a tool and learn how it will work into your advantage

Once you and your agency have already finished the first step, you can now select the right marketing automation tool, learn how it works, and see how it can help your business grow. There are many marketing automation agencies out there that offer a wide selection of resources so you will surely find one that works for your needs. If needed, you can seek out web-based tutorial options or attend free webinars for you to have a better understanding on how to get the most out of your tools.

  1. Integrate CRM with marketing automation

If you already have a CRM or customer relationship management, you can now integrate it with your marketing automation system so it will sync generated leads, target customers, as well as client data across different platforms. By doing so, you’ll be able to see the entire online activity through the CRM and even automatically assign leads to sales representatives.

  1. Experiment with what works for you and your audience

By using marketing automation, you can experiment with your auto responders by personalizing emails. You can start with your welcome or thank-you emails to see which type of content are more effective and which are not. Moreover, you can try small email customization processes like strings substitution for preset subscriber attributes. Such minor alteration will be a huge advantage, most especially if you have plenty of details about your target audience.


  1. Set up online posts

With marketing automation, you can set up online posts across different social media sites. The tool can be used to start making scheduled social posts online to all of your social media channels, be it Facebook, LinkedIn, Twitter, or Instagram.

For more information about marketing automation, get in touch with IMPACT! Brand Communications. Visit their website for more information.