Social media can be made useful for a business in numerous ways – generating a maximum number of walk-ins on your website, content marketing, generating prospective leads, interaction with your potential customers, End to end response with the customers.
Organizations have been engaged in numerous events that can be carried out through social media to get customer brilliance by capturing VOC to gain customer insights and which in turn further leverage branding.
But had you ever thought of that how we can create brand awareness through the use of social media?
The only aspect of social media is to come across and work together with the right-minded people envisioned to be focused on your brand’s product or services. Just because you are getting likes or shares on your social media posts don’t mean that you are making the potential use of these platforms.
In fact, it does have the potential to get you recognized to your intended group of to benefit your organization from several aspects. Stated below are some of the use of social media platform to create brand awareness:
Go beyond your product or service, serve something useful:
Remember – Content is the King. Everyone talks about their business or upcoming products/services. Various promotions are also been discussed within a mass. However, it is indeed also important to make your potential customers get aware of something useful like any meaningful or thoughtful content. Getting your content noticed in the loud world of social media requires noticeable subject matter. That means photos and video. Grabbing the attention of your target audience is made easier when you attach images to your updates which will help in creating more awareness and impression over the valued customer. The more quality content you share your accounts, the more inbound traffic you will generate.
Be conversational, more interaction implies more exposure and hence brings great branding
One of the greatest things about the networking through social media is that you can create conversations and get to know more about your customers by simply engaging them to take surveys on how has been their experience with your organization. Ask for reviews and testimonials which will help in increasing the credibility of your brand. It should always be kept in mind, that customer is always right, they would ask about the offers and simultaneous will complain about the poor experiences. Hence, it is more important to be responsive enough to make the customer believe in your product and retain them.
Choose platforms where your targeted audience are
There are multiple social media platforms, it is important to identify and be active on that platform where your targeted audiences are active.
It is important to get the right platform for your business where you can get huge footfall. Prior testing for selecting the platform can also be the key feature to gain a number of targeted audiences. Timely monitoring the results of the traction and user engagement with the support of an advanced social media management tool can be very rewarding for your brand that can further achieve milestones.
According to the study, stated below are some of the tips and quick facts of social media in today’s business world.
- A significant 86% of marketers said that social media was important to their businesses
- By Spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media
- 75% of marketers have reported constructive outcomes in terms of traffic increase as one of the major benefits of social media
- A significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market research
- More than half of marketers who have used social media management tools for over 3 years have reported an increase in sales